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TARGET STAGE

Understand your customers and what they want. Explore how you will provide value for customers.

01

CUSTOMER VALUE PROPOSITION EXPLORER TOOL

Online tool that helps you to work out who your product is for, what they value and what they need. Knowing this means that your business can target the right people in the right way, developing products and services that directly meet their needs. You will need the customer value proposition that this tool puts together for later Fast Start stages. 

02

CUSTOMER UNDERSTANDING CHECKLIST

Online tool that checks that you know who your customer is, what they need and the products and services that will meet their needs before you move into more detailed planning. Knowing how you will provide value to your customers is at the heart of a successful start-up.

"People do not buy goods and services. They buy relations, stories and magic."

- Seth Godin